Last month I was fortunate to visit Amsterdam for a very brief trip. Whenever I visit a new city I like to see if there are any interesting stationery shops that I should carve out some time to visit. (Small helpful hint: check out All Things Stationery’s handy map.) My recent trip to Amsterdam was no different and I found an afternoon to visit two stationery shops, my thoughts on which are shared below.
My first stop was at Like Stationery, a short walk from Amsterdam Central station. I wasn’t overly familiar with this shop before my trip but their website looked really nice and their instagram well shot, so I was hoping this would be a little gem. But when I arrived it was quiet, and dare I say a little unwelcoming. There were also quite a few notices asking for no photography.
Like Stationery had a good range of brands in store displayed and presented really well. A long central table held lots of different notebook brands such as Life Stationery, there were tall glasses filled with Blackwing pencils and a display of correspondence cards. The selection that Like had was pretty good and everything was laid out allowing you to see what was on offer. The one downside was a lack of testing pads alongside the pencil and pen displays, and when combined with notices of no photography it creates an atmosphere of no play.
I didn't buy anything from the store for some of the aforementioned reasons, but also because there was nothing there that really grabbed my attention.
My second visit of the day and the shop I was really looking forward to visiting was Misc. It was a little bit of a walk out of the city and even in the cold and wet weather I wasn’t deterred.
Misc has lots of treasures displayed in a manner which made them easy to look at and in some cases test and play with. There was a small Travelers Company section in the store which I was immediately drawn towards. Misc had some beautifully worn TN’s on display to give you an idea of how the weather wears and ages, to show how they can be set up and used. It’s such a great idea to include them in this manner because part of the allure is how these notebooks change with use. There were also some Travelers Company stamps with an ink pad, that I happily played with and added into my own TN.
Another brand I was keen to see in Misc was their range of Classiky items. I haven’t noticed too many online stores in Europe where you can find Classiky and I had only seen some in person at Present and Correct in London. Misc had a great selection including the small dishes, the wooden first aid boxes and some of the papers and pads too.
Misc did have a pen testing area in one section of their shop. An array of pens and fountain pens from brands such as Lamy and Y Studio were displayed with testing pads encouraging you to try them out. I did have a little play in this section too, in particular with the Y Studio pens as I hadn’t seen these in flesh.
I spent quite a bit of my time exploring the different stationery items that Misc offered and chatting to the staff. I came away with a small selection of items including an Olive TN, a set of the Midori pencils and a Le Typographe Porte-Mine mechanical pencil. I bought this mechanical pencil after testing it out and because I was surprised by how comfortable it was to use and how nice the graphite appeared on the page. Letting customers play and test definitely helps them to buy - no question.
Misc lived up to my expectations and I really could have spent a lot of money there. I think on another trip to Amsterdam I would definitely take the time to visit again. As a customer you’re encouraged to try and test things out, which was very different from my experience at Life Stationery.
As usual I thoroughly enjoyed visiting some of the stationery shops during my trip. It’s a great way to find new products you may not normally be interested in, or exposed to. With a bit of good fortune I should be able to get back out to Amsterdam this year and will take the time to visit other stores too.
One last thing before you go…below was my short break stationery toolkit. Far too much as always, but it included the things I thought I needed. This needs a lot of refinement and is something I have to work on but I thought I would share it with you.